All about Yu.

Yu is all about minimal, simple aesthetic garments. We have made every
piece of our cloth with the most care that makes you feel Yu.

Yu is all about minimal, simple aesthetic garments. We have made every piece of our cloth with the most care that makes you feel Yu.

All about Yu.

Yu is all about minimal, simple aesthetic garments. We have made every piece of our cloth with the most care that makes you feel Yu.

For him, for her,

for everyone.

Yu collective started with the idea of creating simplicity & identity in fashion.
From sourcing to stitching, to the creatives, everything was crafted to portray the vision of fashion in simple terms. Be it the colors or the statements made we felt that less could resonate more.

For her, for him, for everyone!

Papillons by Yu

Dancing in time. Evolving through phases. Not knowing what’s next! Death and rebirth, To set free of itself.
Papillons.
Like the butterflies that are free.
Like the butterflies that dances.
Evolve with Yu.

Pre-order now!

You can pre-order the below products and we will dispatch them as they are restocked (approx. 7 days).

Why Yu?

A designer collection that portrays minimalism through the core idea that less is more where we bring you the colours and designs of tomorrow.

Premium high-quality fabrics sourced directly from the best sources, designed by our creative minds and stitched by the best craftsman’s at our Yu factory.

Be a part of the changing times.

Best of our previous collections

Hi April, month of daisies, thanks for reminding us of fresh starts & innocence with her yellow bud
surrounded by white petals. Like a bright sun beaming through a cloud.
Presenting – Daisy.

Our best sellers from the previous collections. Restocked on popular demand.

SOLD OUT!

The color of summer

Soft, blended, and diffused. Like the hues from the summer showers. For the quiet spoken,
for the minimalist, for the stubborn but strong willed.
The colour of summer.

SOLD OUT!

Our perspective

Yu isn’t merely a fashion statement but a movement in the making.

We are a community being built around designers, artists, creators, and hobbyists. With most of our designs being gender-neutral cut, where we break barriers in fashion.
Be a part of the People of Yu.
#peopleofyu